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Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1

Fleer v. Topps

Hand-painted collectible baseball card

In 1975, Fleer (makers of Dubble Bubble, based in Philly) sued Topps for monopolization over the baseball card market. After a lengthy battle, Fleer finally won the case (501 F. Supp. 485) in 1980… in the Eastern District court of Pennsylvania. Same year Phillies won their 1st World Series.

In 1981, Fleer and Donruss entered the market, and cards were retailed in wax packs with sticks of gum. Card No. 1 for Fleer's launch was Philadelphia's new World Series champion, Pete Rose. 

Furious at the outcome of the case, Topps brought it before an appellate court, and successfully overturned the ruling. However, the Fleer lawyers found a loophole in the contract, stating Topps had exclusive rights to sell baseball cards with gum or candy. So, Fleer started distributing its cards with stickers, and Donruss created their Diamond King puzzle pieces.


About my collector cards

After purchasing some old wax packs to study the size and texture of gum sticks, I developed my own paint techniques in order to replicate it. Now, I hand-paint bubble gum directly onto vintage baseball cards to create small collectibles.

Here's what you'll receive with this order

  • My original hand-painted gum onto a baseball card.
  • Each collector card is paint-marked with it's edition number.
  • These art cards are protected inside an Ultra Pro One Touch magnetic card holder... customized with my matching Rosen signature label.
  • I do not sign these cards by request. However, your package will include bonus items personally autographed by me.

Expected delivery time for pre-orders

Are you purchasing a pre-order? My pre-order listings are for card art that has not been painted yet. In most cases, I already have the card in stock to paint on, and will create your artwork within a few days of your purchase. Thanks for your patience.

Card Checklist

You may reference my growing checklist of collector-owned cards.

Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1
Baseball card art by Matt Rosen - 1981 Fleer Card Number 1