Today's baseball card collectors have become obsessed with 1/1s. But, in the midst of another hobby bubble, you are the only Real 1/1!
In 1975, Fleer filed a lawsuit against Topps for monopolization. Five years later, a judge ruled against Topps' exclusivity. So, in 1981, two new brands entered the market: Fleer and Donruss. Facing competition for the first time, Topps began to brand themselves as "The Real One." The competition led to overproduction... printing millions of the same card. Today, the hobby is printing in mass again with a new tactic: false scarcity.